It is pretty incredible how much of a significant difference Turkish airlines can have, of course you have to consider certain factors.
Turkish Airlines, which is a member of Star Alliance group, is stronger than ever. Of the total 171 routes they fly, 41 are domestic with the remaining 130 being to international destinations. Taking off from Ataturk International Airport, which is their main base of operations, their planes travel all over the world, from Africa to Europe and Asia to North and South America. Each of the past four years has witnessed a steady increase in numbers of passengers carried as well as total revenue. The airline served approximately 17 million people and made 2.2 billion USD as a result, in 2006. They enjoyed an excellent year in 2009, with more than 25 million passengers flying with Turkish Airlines, resulting in a total revenue of 4 billion USD.
No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and their contract for NBA star Kobe Bryant is another pick. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines’ Business Class service to the European fans of tennis. October 2010 was very busy for Turkey’s number one airline. The airline flew the first Boeing 777-300ER which is an extended range aircraft. Turkish Airlines has placed an order to get 12 of these very contemporary and technological aircrafts from Boeing. As a matter of fact, Turkish Airlines has not hidden the fact that it plans to get into the competitive US and Asian markets. They have long term strategies to continue growing all around the world. Everything about Turkish Airlines indicates that it is using the best resources to its benefit. This can be seen by the services they provide.
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The rewards programs offered by Turkish Airlines entice members to upgrade their tickets as often as possible. This, of course, also translates into extensive benefits for their customers. The members of the Miles & Smiles program have the option of changing their Economy, Comfort and Business class tickets to a higher level. Upgrading can be done to the following classes: First, Comfort an Business. Of course, passengers must have sufficient miles to perform the upgrade. While Turkish Airlines does have quite a bit of a history, their start was quite rocky. There are so many challenges airlines have to resolve that this is not surprising. There have been a wide range of modifications implemented in this airline at all levels. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has offered a small look at the exciting changes going on at Turkish Airlines.
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